diff --git a/static/faq.html b/static/faq.html
index 55834128..98ff5c3e 100644
--- a/static/faq.html
+++ b/static/faq.html
@@ -173,6 +173,13 @@
             device. If you want to see more devices supported sooner, you should get to work on
             identifying good devices with full support for alternative operating systems with
             verified boot, etc. and then start working on integrating and testing support.</p>
+
+            <p>It should also be clear that the expectation is for people to buy a device to run
+            GrapheneOS, rather than GrapheneOS supporting their existing devices. This will only
+            become more true if GrapheneOS is successful enough to accomplish the goal of having
+            devices produced based on an SoC reference design with minor improvements for privacy
+            and security. Broad device support is the opposite of what the project wants to
+            achieve in the long term.</p>
         </div>
         <footer>
             <a href="/"><img src="https://grapheneos.org/logo.png" width="512" height="512" alt=""/>GrapheneOS</a>