diff --git a/static/build.html b/static/build.html
index 609b334e..f3203367 100644
--- a/static/build.html
+++ b/static/build.html
@@ -653,6 +653,10 @@ export PATH="$PATH:$HOME/sdk/tools:$HOME/sdk/tools/bin:$HOME/sdk/platform-tools:
             should be declared with <code>let</code> but never use <code>var</code> as it is
             effectively broken. Try to prefer loops with <code>for..of</code>.</p>
 
+            <p>For web content, use dashes as user-facing word separators rather than underscores.
+            Page titles should follow the scheme "Page | Directory | Higher-level directory |
+            Site" for usability with a traditional title as the Open Graph title.</p>
+
             <p>Avoid designing around class inheritance unless it's a rare case where it's an
             extremely good fit or the language sucks (Java) and it's the least bad approach, but
             still try to avoid it.</p>